PAML, a nationally renowned medical reference laboratory, is taking the lead in next-generation healthcare solutions by merging health science with information science, data, and social media outlets. 

The Cinch™ team is leveraging the most popular social media outlets, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest, to introduce consumers to their direct-access laboratory testing product.  Cinch empowers individuals to reveal their health and social media provides the opportunity to share Cinch’s benefits with friends and family.

“PAML continues to bring innovation to laboratory testing, and the integration of social media into our Cinch product is a great way to allow consumers to promote a lifestyle change and connect with others with similar interests,” said Shawn Whitcomb, PAML’s Chief Information Officer. “The way we communicate and connect with our family, friends, and peers has changed dramatically in the past few years,” states Alexandria Clark, Cinch’s Social Media Analyst. “With 72% of all internet users active on social media, this has become one of the most popular ways to maintain contact with your friends, the rest of the world, and life in general.”

Social media makes it possible for Cinch to tell its story to a broader audience, as well as provide the latest healthcare news, health tips, and even delicious and nutritious recipes. Consumers may access Cinch through the following social media sites:

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