PAML, a leading healthcare solutions provider and one of the nation’s top reference laboratories, has launched a consumer marketing campaign focused on expanding their direct-to-consumer (DTC) population engagement. This targeted marketing effort will touch over 1.7 million consumers throughout the Washington and Montana regions.

PAML is taking the lead in the advancement of next generation healthcare solutions by combining health science, technology and data—including population factors and human behavior. PAML’s specialized DTC staff is currently developing Cinch™, a web-based suite of products that allows consumers a simplistic approach to ordering tests and delivering results; culminating in the ability to reveal their health. All this is done often at a lower cost than the traditional model. 

Visit to sign up for more information as Cinch prepares to launch.