PAML is partnering with KREM 2, the CBS affiliate serving the Inland Northwest, for an educational men’s health campaign called Real Men Wear Gowns. The program kicked off on January 4th, 2016, and runs for an entire year.

The purpose of Real Men Wear Gowns is to draw attention to men’s health issues, encouraging men to proactively take charge of their health and seek preventative care. The annual campaign centers around core men’s health topics, such as heart health, diabetes awareness, and colon and prostate cancer. The goals are to create awareness of these issues, and ultimately get men to visit their doctors to determine risk and prevent deadly diseases. Statistically, 56% of men do not have regular checkups1, and PAML and KREM 2 are hopeful this campaign will positively impact this number.

“Encouraging a discussion around proactive men’s health directly aligns with PAML’s commitment to education on key healthcare issues. By providing consumers with tools, knowledge, and information, health can be managed from a wellness perspective,” states David Love, Director of Marketing at PAML. “Real Men Wear Gowns will utilize local celebrities and key media platforms to help spread the word about men’s health issues, and break down barriers for those hesitant to see their physician.”

Real Men Wear Gowns messaging is being broadcast on KREM 2 beginning in January, with extended tools offered on digital and social networks. Half-hour on-air specials and minute-long segments will engage consumers by addressing designated health issues, and a supporting webpage will offer supplementary information.

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